Zakhala zaka zingapo zakutchire kwa malo odyera. 2022 sizinali zosiyana, zokhala ndi mitundu yolumikizirana kwathunthu ndikusintha matepi, zida ndi njira yomwe idadyera bwino kwambiri ndikumvera zofuna kusintha kwa ogula.
Kodi zonsezi zikusonyeza chiyani kwa 2023? Kodi zichitidwe ndi zosintha zomwe tinkachitira umboni za malonda chaka chino chaka chino zimakhudzanso malo odyera chaka chamawa?
Kufunikira kwa Sky-Sky kwa malo odyera
Ngakhale titangolowa munthawi yochepa kwambiri pakuvutika kwambiri chifukwa cha kusowa kwa ntchito, kutengera kwa ogula zodyera kumayembekezeka kukhala okwera, malinga ndi HUDSN Riehle, SVP ku malo odyera aku National. Amafunanso kugulitsa malo odyera kuti apitilize kupitabe ngakhale atapitilizidwa kukayikira, chifukwa chifukwa cha kudzifunira, chifukwa "amakhala ofunika kwambiri kwa ogula m'zaka zingapo zapitazo." Momwe zimakhalira, zaka ziwiri popanda chilolezo chotsimikizika chodyera ndi nthawi yayitali kwambiri kwa ogula aku America. Palinso zinthu zomwe zimapangitsa kuti azigwiritsa ntchito bwino malonda, monga kubwerera kwaulendo ndi zokopa alendo.
Malo odyera wamba
Malo odyera amakhala ochepa kwambiri kotero kuti tikhala tikudya malo odyera ocheperako, timiyala tating'ono tomwe tisatenge nyumba zomwe zimakula mukamawonjezera madzi.
Kutentha kwa nkhuku yokazinga
Masangweji okazinga atchuka kuyambira pamenepo chiyambi cha mliri ndipo momwemonso burritoni. Komabe sitimva kawiri kawiri kawiri Kuzindikira kwa chinthu ichi ku US kungasinthe, ndipo kwenikweni zidasintha kale; 5-unit City New York idatengera Callexico yankhuku yokazinga, ndipo burritoos ya Britoos, ndi unyolo wophatikizidwa ndi mayunitsi 100 ndikuwonjezera mitundu ya nkhuku yotentha kwambiri ndi chaka chija. Mtsogoleri Wachipotle Mexico Mexico ali kale Koma mayankho abwino kuchokera kwa ogula angapangitse kuti ikhale yofunika kuvuta.
Ayezi wakuda
Mofi wozizira tsopano amatulutsa khofi wotentha pamatumba ambiri khofi, koma kukoma kwawo kumachepetsedwa monga madzi oundana. Kwa zaka zambiri, otsogolera odziyimira pawokha ndi owongolera akunja akhala akuzizira khofi mumisodzi ya cace-caude kuti apereke khofi wa ins. Nyumba za khofi zimatha kuyamba kuchita izi, pamlingo wokulirapo, ndikupereka ngati ndalama, zofanana ndi kuwombera kwa espresso. Monga bonasi yowonjezera, omwe amachiritsa ma cubes akuda atayandama kubanjamo amatha kupanga zolemba za Instagram.
Tequila
Tequila ikanatha Posachedwa vodka ku US unali gulu lachiwiri lokula kwambiri mu 2021, malo omwe anali osawalika kwambiri, ndipo anali a nonse. 1970s.
Akatswiri ena achikunja amafuna kuti mzimu uja uprow vodka posachedwa chaka chamawa. Kuphatikiza Puau Bouis, Wachiwiri kwa Purezidenti wa Bar ndi Mizimu ya Marisi ku La Jolla, Calla. Anatinso kuchuluka kwa momwe tequila imapangidwira ndikuwonjezera kukopa kwake.
Khini la Hibridi
Mizereyo ipitilizabe kunyezimira pakati pa khitchini / mtundu wapadera ndi malo odyera achikhalidwe. Monga nrn adanena kale pa m'badwo watsopano wa zitsamba za Mzimu womwe ukutuluka kuchokera ku mithunzi, ndizakuti ndizodyera kuti zodyerazi zikhala ndi njira yodyetserako zonse ziwiri "zotsalira" komanso zopereka zokha. Kukhitchini ya Hibrid Yamtsogolo kumatha kuwoneka ngati Oomi khitchini ku Dallas kapena Nimbus ku Brooklyn: malo omwe mungapeze pamapu, komanso amacheza ndi anthu ogwira ntchito panja. Mbali ya Flip, ilibe chipinda chodyera ndi makasitomala oyitanitsa chakudya pa intaneti kuti aperekedwe kapena kusanthula kwa munthu, mwina kudzera m'malo otentha olamulidwa.
Zipinda zodyera, khitchini zazikulu
Ndi malo ogulitsira ogulitsa ogulitsa, malo odyera apitilizabe kutseka malo ogulitsira ndikuyang'ana pang'ono zipinda zodyeramo.
"Zomwe tikuwona kuti mafoni athu amaganiza zochulukira za drive-thru pansi m'chipinda chodyeramo. Mliri usanachitike, malo odyera a Aerade aepayer angakhale ndi mipando 75. Tsopano zomwe tikuwona mu mapaipi athu ndi malo odyera pafupifupi 25. Pa mbali ya Flip, tikumanga kwambiri chisokonezo chambiri. "
Chinthu chomwe chikukula? Khitchini. Kuwongolera zogulitsa zambiri - ndipo, nthawi zina, kuphatikiza mitundu yambiri kuchulukitsa maunyolo ambiri akukulira mnyumba.
Kutumiza kumawonjezera tanthauzo la malo odyera
Lingaliro la malo odyera akukula, ngakhale zipinda zodyeramo zimachepa. Ndi njira yoperekera zakudya zomwe zimachitika pakudya, ogwiritsa ntchito malo owonjezera akuyamba kuvala zipewa zambiri, kuti azipanga zikhalidwe za CPG pazikhalidwe zamitundu yambiri. Malo odyera, nsapato zisanu ndi chimodzi, ndi pepala la kuchimbudzi zonse mu dongosolo limodzi.
Mizere ili pakatikatikati, C-Store, ndi malo odyera akusokosera kukumbatirana ndi kukwera kwa nsanja zoperekera phwando.
Izi zimapatsa malo odyera kuti mukhale malo ochulukirapo kuposa malo okhala pansi ndikudya. Ogwiritsa ntchito malo odyera monga Shawn Walchef a Cality BBQ akupita ku CPG, podcasts, ndi Soul Mediation kuti ikulitsa mawu ndi omvera kudzera munjira zatsopano.
"Malo odyera p & l awoneka wosiyana kwambiri zaka zisanu," walchef adati. "Zina mwazithunzi zabwino za kabichi mdziko muno zikuyenda bwino kwambiri pabwino kwambiri. ... ophika amatha kukhala ndi podcasts, makanema apa TV, zonunkhira zomwe mungagule pa intaneti.
Zimasintha momwe oyang'anira odyera aliri. "Kudya kodyera kunja kumakhala kovuta ku malo odyera omwe dziko lapansi adapanga malo ogulitsira kunja komanso malo osagwiritsidwa ntchito panja kuti apulumuke. Anthu ambiri apanga malo atsopano (limodzi ndi ma cocktails kuti apite) ndipo akumbatirana ndi mitengo yatsopano. Malo odyera amasangalala kwambiri ndi izi, popanga malo owonjezera oposa amondo, matebulo ndi mipando.
